St Pancras International is one of Europe’s leading destinations and a cross roads for over 30 million passengers each year. It combines breathtaking architecture with an inspiring retail and passenger service experience.

A revolutionary retail model was designed for the redeveloped station and home of Eurostar, it created a destination of high end retailers never seen before in a station.

Our role was to communicate the vision and build the commitment from retail organisations that never thought they would be trading in a station.

Key was the launch of St Pancras International to potential enterprises, some 18 months ahead of the projects completion. A focussed inspiring presentation incorporating rich multimedia and video material was delivered within a dramatic environment.

In June 2008 St Pancras International was awarded the ‘Most Innovative Retail & Leisure Concept of the Year’ Award at the Global RLI Awards 2008.

"Working with egi:live enabled us to create a paradigm shift in the expectations that our strategic partners had of our retail potential. A communication that totally changed perceptions of the station retail model.

Presenting our vision in a highly convincing and professional way to the countries leading retailers and restaurateurs was critical in ensuring that we gained early understanding and engagement amongst these strategic partners enabling St Pancras International to deliver an innovative and commercially succesful destination.

egi:live should certainly share some of the credit for helping St Pancras International to be recognised as the 'Most Innovative Retail & Leisure Concept of the Year' at the prestigous Global RLI Awards 2008."
Mike Luddy, Project Director, St Pancras International

In June 2008 St Pancras International was awarded the ‘Most Innovative Retail & Leisure Concept of the Year’ Award at the Global RLI Awards 2008.